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Turning around a failing medication-management product.

From a troubled outsourced build to an MVP in seven weeks, and then £7.3m of benefit across 123 branches.

7 weeks

to a safe MVP

~82.5%

fewer missed medication administrations

6 wks → 10 hrs

to become aware of a medication incident

£7.3m

of benefit across 123 branches

The situation

I was headhunted by a Director of Product I'd worked with before, for a complex technical product he didn't know how to hire for. When the leadership team grew concerned about the delivery of the medication-management (eMARs) pilot, I was the person they asked to audit it.

The audit found an outsourced build with oversized scope, incomplete design, weak acceptance criteria, no KPIs or data plan, no risk register, and safety concerns from the Quality team that hadn't been incorporated. I then took the product on myself.

The constraint

Medication administered by non-clinical carers in people's homes is safety-critical by definition. A big-bang launch wasn't an option.

What I did

  • Audited the build and rescoped it to a genuinely safe pilot.
  • Set up a working group and steering committee, and went back to Quality on the real risks.
  • Added instrumentation and reporting, so we could see what was happening, and user research, so we understood why.
  • Piloted with five clients, with a paper backup, before scaling.

With hindsight

To protect the investment, I let the pilot go live on schedule with design I knew was weak: some medication data was captured unstructured, and scheduling didn't match how care is actually delivered. I put controls around both, so they were safe, but safe isn't the same as easy to undo. A poor interface can be improved later; the shape of your data is far harder to change, because every record and report that follows is built on it. Now I'll cut scope to hit a date, but I won't compromise on the data model.

The outcome

Phase 1 reached 70 branches and 9,000 clients, saving £560k a year and around 25,000 branch hours. As the platform and company grew, it scaled to 123 branches and £7.3m of benefit, becoming the company's most successful product.

Robert DudusAI Engineering Lead · senior developer on the product
“Emily is one of the best product managers I had pleasure to work with.As a developer what I want is to be able to work in peace which for me mostly means: - not running out of well prepared/described stories to do - deeply understanding product's needs and product's roadmap - being able to asynchronously communicate with the rest of the team (no constant priority messages) - not being micromanaged - not having to appear on any meetings I am not absolutely required on …Emily achieved all of the above and more.”

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